If you’ve been searching for ways to make money online, grow your blog, or start selling digital products, you’ve probably come across the term PLR. But what exactly is PLR, and how can it help you start or scale your online business?
In this guide, we’ll break down what PLR means, why it’s so popular, how you can use it to grow your income, and some important do’s and don’ts to make the most of it.
What Does PLR Mean?
PLR stands for Private Label Rights.
It’s a special type of license that gives you permission to take digital products, content, or templates created by someone else and rebrand, edit, and sell them as your own.
Think of it like buying the blueprint for a product—you didn’t have to design it yourself, but you can make it your own by customising it.
- Some common PLR products include:
- Printable activity pages and planners
- Journals and workbooks
- Coloring books
- Social media templates
- eBooks and blog content
- Courses and workshops
At PLR Fairy, we focus on kids printables with PLR rights, because they’re always in demand and perfect for sellers on Etsy, Teachers Pay Teachers, Shopify, or even personal blogs.
How Does PLR Work?
When you buy a PLR product, you usually get editable files (like Canva templates or Word docs) plus a license that explains what you’re allowed to do with them.
Here’s the general process:
- Purchase the PLR product – for example, a kids coloring book template.
- Customise it – change fonts, colours, add graphics, or mix it with other PLR products.
- Rebrand it – add your own name, logo, and style.
- Resell it – upload the finished product to Etsy, Shopify, or your own website.
Unlike regular templates (which usually forbid resale), PLR specifically gives you permission to resell—as long as you’ve made some edits to make the product unique to your brand.
Why PLR is So Popular
PLR has exploded in popularity over the last few years, especially among bloggers, small business owners, teachers, and Etsy sellers. Here’s why:
1. Saves Time
Creating digital products from scratch can take hours—or even days. With PLR, you get a head start.
2. Saves Money
Hiring a designer or writer can be expensive. PLR lets you access ready-to-use designs for a fraction of the cost.
3. Scalable
You can quickly build out a full shop or membership site by using PLR products as a foundation.
4. Beginner-Friendly
Even if you’re not a designer, you can still offer professional-looking products with PLR.
5. Evergreen Demand
Digital products like kids activity sheets, journals, and planners are always popular. PLR helps you meet that demand quickly.
Examples of PLR in Action
Here are a few ways people use PLR to make money online:
- Etsy Shops → Sellers rebrand PLR kids printables into activity packs, planners, or coloring pages.
- Membership Sites → Business coaches and bloggers add PLR products as bonuses or monthly content drops.
- Lead Magnets → Bloggers customise PLR printables to give away in exchange for email signups.
- Courses & Bundles → Entrepreneurs add PLR worksheets or templates into their online courses.
- Teachers & Homeschoolers → Use PLR to save prep time and create custom learning materials.
At PLR Fairy, our members regularly turn our PLR kids printables into unique products they sell in their Etsy shops or bundle into seasonal promotions.
PLR vs. Other Licenses
It’s important to understand how PLR differs from other types of licenses:
- Personal Use Only → You can’t sell, share, or redistribute. For your eyes only.
- Commercial Use → You can sell finished products (like a coloring book you design from scratch).
- Resell Rights (RR) → You can resell the product as-is, but you usually can’t edit it.
- Master Resell Rights (MRR) → You can resell the product and pass on the resale rights.
- Private Label Rights (PLR) → You can edit, rebrand, and resell under your own name.
That’s why PLR is so powerful—it gives you the flexibility to create new products without designing everything yourself.
The Do’s and Don’ts of PLR
Like anything, there’s a right and wrong way to use PLR.
✅ Do:
- Customise the product so it’s unique to your brand.
- Bundle products together to increase perceived value.
- Use PLR as inspiration to spark new ideas.
- Add your logo and brand colours for consistency.
❌ Don’t:
- Upload the product without editing—it lowers your credibility.
- Share the editable files (like Canva templates) unless the license allows it.
- Assume all PLR licenses are the same—always read the terms.
Is PLR Right For You?
PLR is perfect if you want to:
- Start an Etsy printable shop
- Grow a blog with lead magnets
- Create a digital product membership
- Build a side hustle for passive income
- Save time on content creation
The key is to put your own spin on it. Even small tweaks—like swapping fonts, adding clipart, or combining multiple PLR packs—can turn a simple template into a unique, sellable product.
If you’re brand new, my PLR to Payday course is a great place to start. It walks you through setting up your Etsy shop, customising PLR products, and making your first sales—even if you’ve never sold online before.
Final Thoughts
So, what is PLR? It’s your shortcut to creating high-quality digital products without spending endless hours designing from scratch.
At PLR Fairy, we give you professionally designed kids printables with PLR rights so you can edit, rebrand, and sell them as your own.
👉 Join the PLR Fairy Membership to get fresh kids printables every month.
👉 Take the beginner-friendly PLR to Payday course if you need help opening your Etsy shop and making your first sales.
👉 Use [eRank](affiliate link) to find the best keywords and boost your shop traffic.